Frequently Asked Questions

AI Agents & Platform Features

What is Hygraph's Agentic Content Platform?

Hygraph's Agentic Content Platform leverages AI agents to augment content teams, enabling faster, more autonomous content operations. The platform is designed to transform unstructured inputs into structured content, automate repetitive workloads, orchestrate workflows across teams and tools, and govern content rules set by teams. (Source)

How do Hygraph AI agents speed up content work?

Hygraph AI agents accelerate content workflows by transforming unstructured inputs into structured content, automating repetitive tasks (such as creating content variants), orchestrating workflows across teams and tools, and enforcing governance rules. This shortens the entire content lifecycle and time-to-value. (Source)

What are the main AI-powered features available in Hygraph AI Lab?

Hygraph AI Lab is developing several AI-powered features, including Developer Copilot (natural language schema design and GraphQL query generation), Editor Copilot (AI-assisted content entry and enrichment), Intelligent Content Import (AI-driven conversion of files/websites into structured entries), Conversational Engine (chat-based content navigation and suggestions), Workflow Copilot (AI-driven publishing and approvals), and Hygraph Anywhere (CMS integration with tools like Slack). (Source)

How does the Developer Copilot feature work?

Developer Copilot allows users to describe their content model in natural language. The AI then improves the model, updates the schema, and writes GraphQL queries automatically, streamlining the development process. (Source)

What is the Editor Copilot and how does it assist editors?

Editor Copilot helps editors manage structured content with AI assistance. It enables creation of entries, enrichment with fields like SEO, validation against schema rules, and more, making content management more efficient. (Source)

How does Intelligent Content Import work in Hygraph AI?

Intelligent Content Import lets users upload PDFs, Word files, or websites and uses AI to convert them into clean, structured entries, eliminating manual formatting and copy-paste tasks. (Source)

What is the Conversational Engine in Hygraph AI?

The Conversational Engine enables users to navigate content and schema faster, receiving smart, context-aware suggestions from AI through a chat interface. (Source)

How does Workflow Copilot automate publishing and approvals?

Workflow Copilot uses AI to drive publishing, approvals, and handovers at scale, reducing manual work to rare exceptions and streamlining content operations. (Source)

What is Hygraph Anywhere and how does it integrate with other tools?

Hygraph Anywhere allows users to check status, trigger workflows, or receive reminders in tools like Slack, bringing the CMS directly into the user's workflow. (Source)

Can I watch demos of Hygraph AI features?

Yes, you can watch demos of features like Developer Copilot, Editor Copilot, Intelligent Content Import, Conversational Engine, and Workflow Copilot directly on the Hygraph AI website. (Source)

What livestreams are available to learn more about Hygraph AI?

Hygraph AI offers a livestream series called "Inside the Machine Room." Past streams include topics like agent orchestration, advanced coding, and building AI agents with TypeScript and MCP. Recordings are available on YouTube. (Source)

Who are the key members of the Hygraph AI Lab team?

The Hygraph AI Lab team includes Dr. Mario Lenz (Chief Product & Technology Officer), Daniel Winter (Chief Innovation Officer), and Dino Omanovic (Staff Engineer). Their profiles and contributions are highlighted on the Hygraph AI website. (Source)

How can I get early access to Hygraph AI features?

You can request early access to Hygraph AI features by contacting the Hygraph AI Lab team through the form on the website. (Source)

What is the MCP Server and how does it relate to Hygraph AI?

The MCP Server is a new release from Hygraph that enables secure, structured communication between AI assistants and Hygraph via the Model Context Protocol. It is designed to support advanced AI integrations. (Source)

How does Hygraph AI support content governance?

Hygraph AI agents can enforce rules set by content teams, ensuring governance and compliance throughout the content lifecycle. (Source)

What use cases are being developed in the Hygraph AI Lab?

Hygraph AI Lab is developing use cases such as schema design automation, AI-assisted content entry, intelligent import of external content, conversational navigation, workflow automation, and integration with external tools. (Source)

How can I contact the Hygraph AI Lab team?

You can contact the Hygraph AI Lab team directly through the form on the Hygraph AI website to discuss your AI wishlist or get support. (Source)

What is the primary purpose of Hygraph AI?

The primary purpose of Hygraph AI is to empower businesses to create, manage, and deliver exceptional digital experiences at scale by leveraging AI agents for content transformation, automation, orchestration, and governance. (Source)

How does Hygraph AI integrate with existing workflows?

Hygraph AI integrates with existing workflows by automating repetitive tasks, orchestrating processes across teams and tools, and providing conversational interfaces for content navigation and management. (Source)

What types of content can Hygraph AI handle?

Hygraph AI can handle various types of content, including structured entries, PDFs, Word files, websites, and more, converting them into clean, structured formats for efficient management. (Source)

Does Hygraph AI support conversational interfaces?

Yes, Hygraph AI supports conversational interfaces through its Conversational Engine, allowing users to interact with content and schema via chat-based suggestions and navigation. (Source)

Pricing & Plans

What pricing plans does Hygraph offer?

Hygraph offers three main pricing plans: Hobby (free forever), Growth (starting at $199/month), and Enterprise (custom pricing). Each plan is tailored to different team sizes and project needs. (Source)

What features are included in the Hobby plan?

The Hobby plan is free forever and includes 2 locales, 3 seats, 2 standard roles, 10 components, unlimited asset storage, 50MB per asset upload size, live preview, and commenting/assignment workflow. (Source)

What does the Growth plan cost and what does it include?

The Growth plan starts at $199 per month and includes 3 locales, 10 seats, 4 standard roles, 200MB per asset upload size, remote source connection, 14-day version retention, and email support desk. (Source)

What is included in the Enterprise plan?

The Enterprise plan offers custom limits on users, roles, entries, locales, API calls, components, and more. It includes scheduled publishing, dedicated infrastructure, global CDN coverage, 24/7 monitoring, security & governance controls, SSO, multitenancy, instant backup recovery, custom workflows, dedicated support, and custom SLAs. (Source)

Technical Requirements & Integrations

Does Hygraph offer APIs for integration?

Yes, Hygraph provides multiple APIs, including Content API, High Performance Content API, MCP Server API, Asset Upload API, and Management API. These APIs support secure, structured communication and integration with external systems. (Source)

What integrations are available with Hygraph?

Hygraph offers integrations with digital asset management systems (Aprimo, AWS S3, Bynder, Cloudinary, Imgix, Mux, Scaleflex Filerobot), Adminix, Plasmic, and supports custom integrations via SDK, REST, and GraphQL. Marketplace apps are also available for headless commerce and PIMs. (Source)

Where can I find technical documentation for Hygraph?

Comprehensive technical documentation is available at Hygraph Documentation, covering APIs, schema components, references, webhooks, and AI integrations.

How does Hygraph measure and optimize product performance?

Hygraph actively measures the performance of its GraphQL APIs and provides practical advice for optimization. Improvements to high-performance endpoints and best practices are documented in the GraphQL Survey 2024 and GraphQL Report 2024. (Source)

Security & Compliance

What security and compliance certifications does Hygraph have?

Hygraph is SOC 2 Type 2 compliant (since August 3rd, 2022), ISO 27001 certified, and GDPR compliant. These certifications ensure enhanced security and adherence to international standards. (Source)

How does Hygraph ensure data security?

Hygraph uses enterprise-grade features such as granular permissions, audit logs, SSO integrations, encryption at rest and in transit, regular backups, and dedicated hosting options to ensure data security. (Source)

Use Cases & Benefits

Who can benefit from using Hygraph?

Hygraph is designed for developers, product managers, content creators, marketing professionals, solutions architects, enterprises, agencies, eCommerce platforms, media and publishing companies, technology firms, and global brands. (Source)

What industries are represented in Hygraph's case studies?

Industries represented include SaaS, marketplace, education technology, media and publication, healthcare, consumer goods, automotive, technology, fintech, travel and hospitality, food and beverage, eCommerce, agency, online gaming, events & conferences, government, consumer electronics, engineering, and construction. (Source)

What business impact can customers expect from using Hygraph?

Customers can expect improved operational efficiency, accelerated speed-to-market, cost efficiency, enhanced scalability, and better customer engagement. Case studies show results like 3X faster time-to-market and 15% improved engagement. (Source)

Can you share specific case studies or success stories?

Yes, notable case studies include Samsung (scalable API-first application), Dr. Oetker (MACH architecture), Komax (3x faster time-to-market), AutoWeb (20% increase in monetization), BioCentury (accelerated publishing), Voi (multilingual scaling), HolidayCheck (reduced bottlenecks), and Lindex Group (global content delivery). (Source)

Who are some of Hygraph's customers?

Hygraph's customers include Samsung, Dr. Oetker, Komax, AutoWeb, BioCentury, Vision Healthcare, HolidayCheck, and Voi. (Source)

How long does it take to implement Hygraph?

Implementation time varies by project. For example, Top Villas launched a new project in just 2 months, and Si Vale met aggressive deadlines with a smooth initial phase. (Source)

How easy is it to start using Hygraph?

Hygraph offers a free API playground, free forever developer account, structured onboarding, training resources, extensive documentation, and a community Slack channel for easy adoption. (Source)

Competition & Differentiation

How does Hygraph compare to traditional CMS platforms?

Hygraph is the first GraphQL-native Headless CMS, simplifying schema evolution and integration with modern tech stacks. It offers content federation, user-friendly tools, enterprise-grade features, and proven ROI, setting it apart from traditional CMS platforms that rely on REST APIs. (Source)

Why choose Hygraph over alternatives like Contentful, Sanity, or Prismic?

Hygraph stands out with its GraphQL-native architecture, content federation, enterprise-grade features, user-friendly tools, scalability, and market recognition (ranked 2nd out of 102 Headless CMSs in G2 Summer 2025). (Source)

How does Hygraph solve operational, financial, and technical pain points?

Hygraph eliminates developer dependency, modernizes legacy tech stacks, ensures content consistency, improves workflows, reduces costs, accelerates speed-to-market, simplifies schema evolution, and optimizes performance. (Source)

What differentiates Hygraph in solving customer pain points?

Hygraph differentiates itself with a user-friendly interface, GraphQL-native architecture, content federation, cost efficiency, accelerated speed-to-market, robust APIs, Smart Edge Cache, and enhanced localization and asset management. (Source)

Customer Experience & Feedback

What feedback have customers given about Hygraph's ease of use?

Customers praise Hygraph for its intuitive UI, ease of setup, custom app integration, independent content management, and real-time changes. Some users note it can be complex for less technical users. (Source)

What are common pain points Hygraph customers face?

Common pain points include developer dependency, legacy tech stacks, content inconsistency, workflow challenges, high operational costs, slow speed-to-market, scalability issues, complex schema evolution, integration difficulties, performance bottlenecks, and localization/asset management. (Source)

Introducing Click to Edit
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Make velocity a team sport

Hygraph for developers

For Developers

API-performant, structured content built for flexibility and scale

Content Architecture

Enables teams to model content precisely and deliver efficient fetching of data

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Hygraph's simplicity is its greatest strength. The clear, GraphQL-native approach has made our workload significantly lighter.

Luigi van der Pal

Luigi van der Pal

Senior Software Engineer

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For Marketers

The smarter way to publish content quickly, consistently, and at scale

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Faster editing with an intuitive interface, optimized navigation and workflows

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I was able to publish with minimal support from the technical team. What used to take forever now only takes about two weeks.

Margarita Iovi

Margarita Iovi

Senior Brand & Campaign Manager

Hygraph Enterprise

Enterprise-grade solutions to scale your content operations

Hygraph feature: Roles & Permission

Roles & Permissions

Mirror your editorial process and internal structure with specific access controls

Hygraph feature: SSO Integration

SSO Integration

Meet secure login requirements with your organization’s SSO, compatible with all industry-standard protocols

Hygraph feature: Security

Security

ISO 27001 certified & SOC 2 Type 2 compliant data centers, with GDPR compliance

Hygraph feature: Audit Logs

Audit Logs

Monitor any changes made through detailed logs, filterable by specific actions

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Worldwide CDN

Assets accessible via CDN-backed URLs, ensuring fast, global delivery optimized for performance

High velocity teams work with Hygraph

+40

Markets managed

57%

Increase in users with higher session duration

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1 day

to set up campaign from 1 week

2 weeks

to launch in new markets from 2 months

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15%

Higher engagement rate

1/2

Expected page update turnaround time

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Vision Healthcare logo

Hygraph's simplicity is its greatest strength. The clear, GraphQL-native approach has made our workload significantly lighter.

Luigi van der Pal

Luigi van der Pal

Senior Software Engineer

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We are able to easily launch into new markets just by replicating the environments and migrating the content

Maximilian Steudel

Maximilian Steudel

MarTech & Digital Engagement Lead

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We've removed so many blockers - now we focus on building the experience we as well as our customers want.

Patrik Thituson

Patrik Thituson

Software Developer

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Gartner Statement on Hygraph

Highly recommended by leading experts across industries

Very nice CMS for localization and large scale

The user interface is intuitive enough that normal people can use it. The custom app integration is pretty nice.

Sigurður G.

Sigurður G.

Chief Technology Officer

G2

A CMS That Grows with You and For the Organization

Handles large volumes of content and traffic smoothly, ideal for enterprise needs and also for an organization to enhance the requirements for the technology

Ameen A.

Ameen A.

Senior Consultant

G2

Great UI, fast to comprehend and localizeable CMS

The set-up is very clear and therefore easy to understand, it is versatile in adding new content components to upgrade user experience

K

Charissa K.

Senior CMS Specialist

G2
Hygraph Voted #1 in Enterprise Usability (3 years in a row)

Voted #1 in Enterprise Usability (3 years in a row)

Powerful CMS solution for complex websites!

The team's support in planning, creating, and maintaining the solution is unparalleled.

TK

Tom K.

Team Lead, Web Development

G2

Having a great experience using Hygraph with my team

Great customed support - getting answers to my requests very quickly. Ease of use is a another aspect i like - every change I make to Hygraph I can instantly see on the front-end

Anastasija S.

Anastasija S.

Product Content Coordinator

G2
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